We can say a lot, but our customers say it best.
Stories from people building healthier habits, one smart choice at a time.
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What brings you here today?
Take the first step
Nupo Diet plans are built on results you can actually see — while making shopping, planning, and nutrition simple.
- Backed by 35+ clinical studies
- Packed with essential nutrients
- Plans from 800 to 1500 kcal
Make today a little easier
One Meal and Smart Food give you a real meal in minutes — for the days when time is the one thing you don't have.
- One bar or shake, one full meal
- High in protein and fibre
- Built for everyday, travel, and work
Take control, one step at a time
When your appetite is low, Nupo helps you stay on track with clear structure and easy, nourishing meals.
- Clear structure when appetite is low
- Easy everyday meals
- Rich in essential nutrients
GLP-1 & Nupo
On a GLP-1 journey?
When your appetite is low, Nupo helps you stay on track with clear structure and easy, nourishing meals.
Trust you can rely on
Why people choose Nupo
Real reviews. Real results. No imported claims.
Ambassadors
People who've made Nupo part of everyday life
Meet some of the faces who use Nupo every day — on the go, in training and in the middle of a busy everyday life.
Become part of the Nupo universe
Love Nupo as much as we do? We're always looking for new faces.
Apply here
Triathlete & Olympian
Emil Holm
Emil Holm is a 29-year-old triathlete who has made a strong mark in the sport in recent years. Triathlon is a family affair: he's coached by his father, a professional swimming and triathlon coach at Holm Coaching, and his sister has trained alongside him for most of his career.
In 2024 he qualified for the Olympics — a major milestone. Shortly after, Emil took the win at Ironman 70.3 Poznan on his debut, cementing his position as one of triathlon's big talents.
Emil is now fully focused on long-distance triathlon, and his biggest goals for the 2026 season are the Ironman World Championship in Hawaii and his home race, Ironman 70.3 Helsingør.
Nupo Ambassador
Mia Sønderskov Olsen
I've been a fan of Nupo's products for many years. I happily had a bar for lunch, but I wasn't good at staying away from sweets in the evening.
I started my journey with Nupo in the summer of 2023 and have dropped several clothing sizes since then. With Nupo it's easy to keep track of my calories while knowing I'm getting the right amount of protein and nutrients.
I supplement my everyday life with Nupo so I also get ’real’ food. Not only is it easy to keep track of — it's also easy to bring on the go.
Nupo is constantly evolving and releases new products regularly. If you get tired of one product, there are plenty of others to choose from.
Singer & TV personality
Sanne Salomonson
“I often replace a meal during the day, and it helps me maintain my weight. Nupo's products have turned out to be absolutely brilliant for me.
When I want to lose a little, I like to put together my soup with chicken or steamed fish. Nupo has really managed to develop their products, so there's a wide range of flavours.”
Nupo Ambassador
Charlotte Langkilde
“I can feel that it's not as easy anymore.” Charlotte is 45 and previously lost over 15 kilos by counting calories.
A help in everyday life
Charlotte uses Nupo as a help in a busy everyday life. The products taste good and are easy to make — for example a One Meal bar for breakfast or lunch that keeps calories down.
Small habits that make a difference
She also uses Nupo's fibre supplement daily — easy to dissolve in a glass of water or juice.
The goal: to feel good again
“I want to get back to where I feel comfortable in my own body.” Nupo helps her, along with a focus on vegetables, protein, less sugar and movement.
Nupo Ambassador
Mette Engel
“For a long time I'd been stress-eating because of too much work, everyday life with kids and chores, plus a father who is seriously ill.
When Børn & Fritid ran a campaign with Nupo where you could become a tester on a 14-day programme, I signed up. It became the turning point that got me back on the right track.
I was so pleasantly surprised by how good the many varieties taste, how easy they are to prepare, and how filling they are.
I've stayed with Nupo even though the test is over — pretty much every day, either replacing one or more meals. It's easy, tastes good, and the results speak for themselves.”
Personal trainer & nutrition coach
Lotte Skovgaard
My name is Lotte, and I'm behind Lev det Sunde Liv, where I share my passion for a healthy and balanced lifestyle.
As a personal trainer and nutrition coach, I help people find the joy in living healthily without restrictions. I love taking small steps towards lasting results and showing that health can be both fun and simple.
Personally, I'm a big fan of Nupo, which is perfect for a quick and healthy meal on the go. Many of my clients use Nupo combined with regular food — it gives flexibility and a healthy balance in everyday life.
It's never too late to start — small steps can make a big difference!
Cosmetologist
Janne Petersen
“I've always been fond of Nupo's products — all the way back to when I started 10-11 years ago.
Since then I've used the One Meal shakes on and off instead of breakfast, or when I needed something on the go. It's easy, and the great thing is that it's really filling — so I can get by with just an evening meal.
If I get hungry between meals, I have an extra shake or a snack bar. With all the varieties available, I recommend Nupo to everyone.”
Tips and inspiration
Frequently asked questions about Nupo
What is the difference between Nupo Diet and Nupo One Meal?
Nupo Diet is a total diet replacement, and Nupo One Meal is a meal replacement. With Nupo Diet you replace all your daily food: 6 servings a day – such as shakes, soups or desserts – give you complete nutrition with all essential nutrients at around 800 kcal.
Nupo One Meal is a complete meal in a bar or shake. You replace 1–2 meals a day and eat as normal the rest of the day.
Is Nupo Diet clinically proven?
Yes. Nupo Diet is backed by more than 35 clinical studies, and Nupo has been developing nutrition since 1981. Every serving is formulated to give you the right amounts of protein, fibre, vitamins and minerals. You get the best results when you follow the instructions on the pack alongside a healthy lifestyle.
What do customers say about Nupo Diet?
Nupo has more than 9,000 positive customer reviews, and over 275 million servings have been sold since 1981. Customers especially value how easily Nupo fits into a busy day and the wide choice of flavours. Read real stories from people who use Nupo in our Nupo Diet reviews and results.
How do I get started with Nupo?
Start with a Nupo taster pack. You can try several flavours and find your favourites before buying larger packs. Delivery is free on orders over £75, and your order usually arrives within 1–3 working days. Find more answers in our FAQ.
Can I use Nupo while taking GLP-1 medication?
Yes, Nupo can make it easier to get enough protein and nutrients when your appetite is low on GLP-1 medication. Small servings with complete nutrition are easier to eat than large meals. Always talk to your doctor about your diet during treatment. Read our guides on what to eat on Wegovy and GLP-1 medication and how much protein you need on a GLP-1.










